![]() ![]() With On Cinema, there was never really an understanding of what it was there. I mean, the creative relationship with Adult Swim was always great, but it’s always come down to money and who can pay for it. ![]() So if given the opportunity to work with Adult Swim or another network again, would you take it? Or do you want to see how far you can take the independent distribution model? I do like talking to you and that kind of stuff, but asking people for money always felt out of character, and this system feels like it blends nicely in with the story of the show too. I don’t love talking about the show out of character. It always was kind of a little awkward to have Adult Swim or Patreon or these other normal things exist within the On Cinema universe, because these guys don’t operate in that world so much. He’s basically become a partner in the project because he said, “I could build you a site that basically operates like any other streaming site.” And what’s great is that it started dovetailing so nicely with the show because of entrepreneurial tendencies. He created this website called the On Cinema Timeline, which has every single tweet, every single moment. So I foresaw that we would, or we would just stop making it.Īnd luckily, there was this guy out there, Justin Gaynor, who started as this huge fan, but also became the On Cinema librarian or scholar. ![]() It was not comparable in scope to everything else they were doing, and it didn’t feel like it was something that they wanted to bump up and do a full-fledged TV show. To be fair, I think we were really a total outlier there, because their usual streaming shows were a green screen and a couple of video-game microphones, and that was their model, and we had a full-fledged show with editing involved and multiple cast members. Adult Swim shut their streaming services down. So after the last Oscar Special, since that rolled right into the pandemic, there wasn’t really a way to make any more. That worked okay and definitely got us to a place where we could make those basically within the budget, but it was a confusing thing for the audience, because they’re like, “I thought this was an Adult Swim thing - why am I paying for it?” It felt sort of like a charity or something. And there never seemed to be any leverage there to really say, “We need more.” We kind of limped into it when we used Patreon as a supplemental budget for the last couple of Oscar specials. ![]() As our ambitions grew for the show, the budgets did not, and it became harder to do the show we wanted to do. I think it’s been on our minds for the last few years. Was that something that was in the works for a while, or did Adult Swim shuttering its digital arm force your hand? In response, Heidecker and Turkington launched the HEI Network platform at the end of 2020, an independently run website for all things On Cinema, complete with a subscription service that will grant fans access to (and finance) all future On Cinema outings.Īhead of The 8th Annual On Cinema Oscar Special on April 25, Heidecker took a break from prepping for, in his words, “a live, three-hour show with the catering budget from SNL” to chat about what it means for him to go independent, what fans can expect moving forward, and what, exactly, went down between him and Adult Swim. But even after a 2020 spent in quarantine, there was yet another hiccup in Heidecker and Turkington’s plans for a comeback: Adult Swim, which housed On Cinema and its associated spinoffs for much of their run on its website, shuttered its streaming and digital-video wing after a wave of layoffs. As it did with nearly everything else, the pandemic pumped the brakes on On Cinema, Tim Heidecker and Gregg Turkington’s long-running film-review podcast turned TV show turned multimedia franchise. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |